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My Story

Behavioural Finance Expert

I’ve helped a bunch of people change their habits and reach their goals

And I want to help you too!

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My Background

I've always had an interest in economics and finance, and I thought it would lead me to become a financial analyst in investment banking. And it did. But only for a little while.

 

As I was finishing my BSc I discovered behavioural economics and it changed my life. Rather than looking at numbers on a screen I wanted to understand the people behind the data. And my life changed from that point.

 

I became obsessed with behavioural science and behavioural finance: the study of financial decision making, why people make the decisions they do with money, and how to build new money habits to achieve financial goals.

 

I completed my masters in Behavioural Science from LSE graduating with a top score of a Distinction and focusing my research on financial decision making. And as I was learning I was applying all the insights I was gaining to change my own habits and of my friends and family.

 

After I graduated I started consulting financial companies to help them optimise products and services for human behaviour and financial psychology. But I wanted to help real people! So I started reaching out to anyone interested and now I’m here! Trying to help as many people as possible reach their financial goals through a unique approach! 

 

And I couldn’t be more excited!

My Mission

Simple: help as many people achieve their financial goals!

My Philosophy (on Money)

I believe people are thinking about and approaching money in the wrong way. My philosophy on achieving financial goals (and money in general) can be summarised as follows: Money is Simple, but Hard. It’s not that we don’t know WHAT to do, we just don’t know HOW to do it for enough time. 

1. Control the Controllable

You don’t need to know what stocks will outperform or worry about interest rates, you just need to focus on your decisions with your money.

2. The Problem is not WHAT, but HOW

We all know what to do. Financial concerns are not a knowledge problem: live below means, stay out of debt, save, invest.

It’s a behaviour problem: we don’t know how to actually do it.

3. Without Habits, Nothing Else Matters

People think more money is the solution. It’s not! More money without the right habits leads to the same outcome.

Your habits determine your future. 

Beyond Greed and Fear

Irrational Exuberance

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My Favourite Books

The Behaviour Gap

The Intelligent Investor

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Thinking, Fast and Slow

The Intelligent Fund Investor

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Nudge

The Theory of Moral Sentiments

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Narrative Economics

The Power of Habits

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My Credentials

  • BSc Economics and Accounting

  • MSc Behavioural Science (LSE)

  • Worked as a financial analyst

  • Worked as a consultant to Financial Companies (work portfolio)

  • Helped myself, family, and friends change their habits and make progress towards their financial goals

  • Helped a bunch of people so far make progress to their financial goals by changing their money habits

My WHY

I believe people know what to do with their money, but now how to do it. This comes down to habits. And no one is teaching it. I saw it hurt my own family and I don't want anyone to go through the same financial stress.

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