How did we get here?

The world has changed dramatically technologically. But, the financial situation for many people remains the same: a struggle. Even though there are more apps than ever before trying to help people with their money, nothing is changing.

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Why is this?

Companies are failing to solve the core of the problem: Behaviour

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Our Philosophy

Money is simple, but hard. For 99% of people, what they need to do to achieve their financial goals is simple: live below their means, save money, invest, stay out of consumer debt, and wait. Simple. But how to actually do it every single day and overcome the influences on our decisions making is hard.

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Our Belief

By understanding and optimising for human financial behaviour, companies can receive an exponential return on their investment and effort, and their users can overcome their financial difficulties and finally achieve their financial goals

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Fast forward to Today

We created Be for this exact purpose: to help financial companies understand their users' financial behaviour in the real world, and build products and user journeys that really help them so both users and companies can benefit